Overview
From Sony, Microsoft and Warner Bros through to Netflix, HBO & NASA – Mike has consulted for some of the biggest companies in the world. In this talk he’ll explain the ideology he uses to design for award-winning products such as “Blade Runner 2049”, “Call of Duty” and the Netflix hit show “Love, Death & Robots” – and how this ideology can help you conceive, communicate and pitch your projects to clients and audiences alike.
Whether you’re creating a website, a film set or a sales pitch, intrinsic design theory will allow you to identify and communicate your project’s values and turn them into a story that can captivate your creative partners, your audience and your financiers.
With examples from his time working for directors such as Tim Miller (Deadpool, Terminator: Dark Fate) and David Fincher (Fight Club, Mindhunter) Mike will provide a new way to look at the creative process that will include lessons learned from figures as far ranging as Aristotle through to Homer Simpson.
Objective
A process to conceive and communicate your project
Target Audience
All creatives who want to improve their communication
Five Things Audience Members Will Learn
- The architecture of persuasion
- The logic of story structure
- The significance of language
- The importance of Metaphor
- The risks of groupthink
