FITC Amsterdam 2015

2015-02-23 00:00:00 2015-02-24 00:00:00 America/Toronto FITC Amsterdam 2015 Explore the undiscovered horizon, break walls between creator and spectator using any medium and means necessary. Now in its 8th year, FITC Amsterdam 2015 is host to the latest and greatest in design, technology and cool shit from all around the globe. Join fellow digital creators and world… Amsterdam FITC Amsterdam

Overview

When embarking on an innovation project, Björn always feels like he’s standing on a ledge looking down into an abyss. And then he jump. Or at least that’s what it feels like in the beginning. Because soon enough (at least usually!) the fall slows down, everything starts to come together, and suddenly somewhere in there, he’s on my way back to the top again …

In this session Björn discusses a few of his recent projects and how he works when doing marketing stunts that have never been done before – especially how to find a way out them alive. What you should think about when doing work with no precedent, when you’re piecing together different technologies with client needs to create something entirely new.

Objective

Inspire people to think outside the box.

Target Audience

Creative people who work in marketing.

Assumed Audience Knowledge

Aimed at people who understand technology, but not necessarily only for coders.

Five things audience members will learn

  1. How to balance technology vs. content.
  2. Pushing the limits of hardware and how to deal with it.
  3. Using existing technologies together in new ways.
  4. How to do the “impossible.”
  5. An approach to balancing input from budget, timeline and concept.