FITC Amsterdam 2015

2015-02-23 00:00:00 2015-02-25 00:00:00 America/Toronto FITC Amsterdam 2015 Explore the undiscovered horizon, break walls between creator and spectator using any medium and means necessary. Amsterdam FITC Amsterdam


Michael’s talk focuses on the mutations of creative people since the rise of mobile devices and Cloud services. He’ll discuss how designers use their smartphones and tablets to capture inspiration on the go. Thanks to mobile apps, designers learn how to generate color themes, organic brushes and vector shapes, and sync them in the Cloud to use them in Photoshop or Illustrator. This playful experience directly impacts our ideation process. Sketching on tablet devices is not only a way to express ourselves anywhere, it’s now part of a complete creative workflow thanks to the Cloud backbone.

Sketching on an iPad is now an act connected to the creative community of artists, to get inspired and to get feedback. Sketching apps are also connected to desktop apps, and a sketch magically becomes vector art in Illustrator. The Cloud is also an opportunity to run complex algorithms. Some famous ones, such as the Content Aware technology available in Photoshop, require a lot of power resources. You’ll discover how Adobe exposes creative technologies thanks to the Creative SDK, and runs these filters on mobile devices. Finally, Michael will show how web applications can leverage the Cloud to extract information from designer artworks such as PSD files, and ease the workflow between web designers and developers.


Discover how mobile devices and the Cloud can play an important role in both the creative process and ideation stage.

Five things audience members will learn

  1. How to capture inspiration on the go.
  2. The bridge between mobile creative apps and desktop apps.
  3. How web and UX designers can leverage the Cloud to share their work.
  4. An introduction to the Creative SDK, Adobe technologies in the cloud.
  5. The value of digital sketching.