Overview
Internet advertising is back with a vengeance, and the industry-wide recovery is been led by search engine advertising (SEA), simple text-only ads targeted to the billions of searches Web users conduct each month. This provocative presentation by one of North America’s foremost e-marketing specialists will provide insights into the marketing, business and creative potential of search engine advertising. Topics covered include:
? Why search engine advertising is the world’s fastest-growing advertising tactic
? How this relatively new tactic works and where it’s headed
? What you need to know in order to get the best results from search engine advertising
