FITC Toronto 2018

2018-04-08 00:00:00 2018-04-11 00:00:00 America/Toronto FITC Toronto 2018 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC Toronto


It’s happening again. Augmented reality is the latest “Shiny New Thing” that every client wants. They’ve seen that Google Star Wars thing, or played Pokemon Go. We have to find that ‘nice’ way to deflect their urge for innovation and apply AR in the right way. At the same time, there are challenges to creating for AR: it requires us to integrate talent across strategy, UX, motion, 3D, AI, writing and tech.

In this talk Phill will share what he’s learned executing immersive augmented storytelling, such as how to identify AR opportunities, how to implement and prime the production team.


Explore how immersive storytelling is evolving and an exploration of the implications on when to choose AR and how to execute.

Target Audience

EPs, strategists, UX/UI designers, creative technologists

Four Things Audience Members Will Learn

  1. How immersive storytelling is evolving
  2. How to unearth the right application for AR
  3. AR UX/UI considerations
  4. New teamwork dynamics