Overview
When everything is amazing, nothing is amazing. Daily headlines of self landing rockets, a road map to mars, voice assistance in every appliance, and AI that leaps itself every news cycle; we are surrounded by incredible realities that were on the horizon of possibility a few years ago. But, in the Age of Futurisity, these advancements have become almost benign in the human imagination. Nothing is impressive. Perfect is the only standard of acceptable. Mistakes are slowly dying off, as technology covers the intelligence gap.
So, how do we create experiences that stand out in the Age of Futurisity? How do we design for an audience that is always looking for the next big thing to fail? Join Stephen Martell, Head of Innovation at DE-YAN as he explores these questions and shares insights from his experience working with Louis Vuitton and Google to Kourtney Kardashian and Alicia Keys.
Objective
Attempt to define a formula to create incredible experiences for a growing population with exhausted attention.
Five Things Audience Members Will Learn
- Challenged landscape of live experiences
- Three key factors in a successful live experience
- An approach to building for the masses
- Lessons learned through shared experience
- That everything will be unbelievable when you let it
Target Audience
The creative and the curious.
