FITC Toronto 2005

2005-04-09 00:00:00 2005-04-11 00:00:00 America/Toronto FITC Toronto 2005 Now in its fourth year, FITC is the only Canadian Festival of its kind; combining cutting edge technical speakers with inspirational creative speakers from around the world. Even on the global stage, FITC stands as an original event. Toronto FITC Toronto

Presentation


Overview

Internet advertising is back with a vengeance, and the industry-wide recovery is been led by search engine advertising (SEA), simple text-only ads targeted to the billions of searches Web users conduct each month. This provocative presentation by one of North America’s foremost e-marketing specialists will provide insights into the marketing, business and creative potential of search engine advertising. Topics covered include:

? Why search engine advertising is the world’s fastest-growing advertising tactic
? How this relatively new tactic works and where it’s headed
? What you need to know in order to get the best results from search engine advertising