FITC Toronto 2019

2019-04-29 00:00:00 2019-05-02 00:00:00 America/Toronto FITC Toronto 2019 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC EST Toronto


In this session Dominic and Stef will talk about how and why they decided to build an AR creation tool, the things they’ve learnt along the way and how Spark AR Studio is now used to build all the augmented reality experiences at Facebook, Instagram, Messenger, and Portal.

Augmented reality will transform the way people communicate and connect with the world, Dominic and Stef will share what their diverse community of creators have designed, from rich brand experiences to smaller more personal expressions of individualism that help tell their stories through this exciting new medium.


A deep dive into how Facebook builds tools for augmented reality.

Five Things Audience Members Will Learn

  1. What is Spark AR?
  2. Why augmented reality is the new medium
  3. How to build a product from scratch for an emerging technology
  4. How the creative community build AR experiences
  5. How to get started building your own Spark AR experiences