FITC Amsterdam 2017

2017-02-20 00:00:00 2017-02-22 00:00:00 America/Toronto FITC Amsterdam 2017 FITC Amsterdam is the intersection of creative technologists, designers, developers and all-around awesome thinkers from the world’s most innovative industries, who meet every year to connect, challenge, inspire and to experience the next era of the digital world. Amsterdam FITC Amsterdam


Everything we see and interact with is processed differently in our brain. Some interactions leave us happy and some make us frustrated. Ekaterina has spent the last 3 years researching the power of psychology as design director at Mind Gym and getting the latest industry best-practices as co-founder of Future London Academy. In her talk she will explore how we can design experiences that immerse, delight and help users solve their challenges.


Learn more about your brain and brain of your users

Target Audience

All creatives, developers and product owners.

Five Things Audience Members Will Learn

  1. Why is our brain irrational and how we can predict users’ behaviour
  2. Is choice good?
  3. How do we make decisions
  4. What makes users hooked and how to create a product that will make people come back again and again
  5. How to make your brain more creative