Overview
Brands are no longer limited to the traditional 30sec TV spot to get their story to an audience. The world of digital storytelling has not only opened the doors to long form, interactive pieces, it has also created an almost insatiable demand for content. So how can brands best utilize the ability to tell more in-depth stories, without succumbing to the pitfalls of an audience who has become more adverse to being “advertised” to? How can creatives produce more opportunities for high impact work, while budgets for digital are still well below that of traditional, televised content?
