Pete Barr-Watson is a founding Director of Pixelfury, and agency based in the UK. Although still a very young company, they have already embarked on an enviable client list including such prestigious names as EMI Music, Channel4 and Macromedia. Pete is a co-author of the New Masters of Flash 2002 annual and is currently writing a new book in conjunction with New Riders that will focus on using Flash in a broadcast environment. He was also instrumental in the having the first 10 episodes of a Flash cartoon series commissioned for TV broadcast whilst in a previous role.