Media Ridha is Head of Digital at Production & Innovation Studio UNIT9 – with 12 years working in advertising, creative production, and tech. Throughout her career, Media’s worked with brands like Google, Meta, and Microsoft, expertly and creatively leveraging emerging technologies to tell compelling stories.

Always toying with new trends (these days, it’s AI) and keeping up with cultural waves, Media seeks to understand what potential they can offer to engage with audiences in new ways, improve our daily lives, and disrupt the status quo — all to create meaningful interactions with each other.