Joel is a user experience professional and creative director. Over the past 12 years, he has worked with many top-tier brands to conceptualize and develop innovative product solutions. He began his career in digital advertising building branded experiences for Fortune 500 companies such as EMI, eBay, McDonalds, Dell, Fox, Kraft, Subaru, Microsoft, Comcast and Nokia to name a few. With a passion for seeing creative solutions come to life, Joel has led creative and UX teams and worked with clients to breath new life into improving their digital offerings.
From there, he moved from the advertising world to focus on product design and UX, bringing with him the passion for emerging experience ecosystems. As Director of UX at YOUiLabs, Joel believes that great experiences require a workflow and process that bridges the gap between development and design. Joel intends to continue leading the evolution of their uSwish platform and Agile UX workflow to help brands focus on delivering innovative and emotional product solutions to consumers.