Is it too far-fetched to envision an entertainment ecosystem that treats devices as symbiotic peers? With changes in entertainment viewing habits and fragmentation in consumer electronics, we are experiencing overwhelming challenges in delivery and accessibility of entertainment content.
Current solutions contribute an either or scenario, where users are: subjected to a ‘dumb’ experience on SmartTVs; ‘air playing’ from their tablet to set-top box to TV screen; or are forced to watch content on their mobile devices’ small screens. Consumers are going as far as assuming that the TV screen is dying or is a mere slave to mobile.
This talk explores the possibility of a more integrated approach to accessing and viewing content using various inputs, tablets, TVs and/or set-top boxes. Every device serves a purpose and adds value throughout the viewing experience. It doesn’t have to be an either or scenario, but instead a seamless multi-screen user experience.
Long live TV!