As a UX research lead at Shopify, Jen works with teams to anchor design and development decisions in people’s needs. At Shopify, she has also been facilitating initiatives to build awareness and momentum for inclusive design and accessibility. Prior to Shopify, she founded the Design Research practice at Nurun Toronto (now Razorfish Toronto) and worked as a design strategist, consulting to retail clients including Walmart, Sears, LCBO, and Home Depot on digital customer experience. Jen’s passion is to inform smart business decisions through customer insight by blending her business background as a CPA, CA with her people-centred design mindset as a graduate of the OCADU MDes program in Strategic Foresight and Innovation.