Chris MacGregor, User Experience Architect with Intuitive Homes in Houston, Texas, is a leading proponent of using Flash to improve user experience on the web. MacGregor’s 10 year history in interactive communication began with HyperCard, moved to HTML and now focuses on Flash Applications on the web. As a leader in the field of Flash usability, Chris has consulted on and built projects including online product catalogs, eLearning systems, retail kiosks and web based applications in Flash for clients including ExxonMobil, Halliburton, BMC Software, Shell Chemical, CMS Energy, SmithBits, Dynergy, Emeril Lagasse and Compaq. In addition to his award-winning interaction work, Chris is the publisher of, a popular Flash critique site, and is lead author of the book, The Flash Usability Guide from Friends of Ed.