Spotlight: Freelance

2013-09-28 00:00:00 2013-09-29 00:00:00 America/Toronto Spotlight: Freelance Anyone can become a freelancer, but not everyone can run a successful freelance business. FITC Spotlight: Freelance It takes more than just being a killer programmer or someone who is creative with their designs. You also need to know how to get the clients you… Toronto FITC Toronto



If there’s one truism in the creative industry, it’s that agencies need freelancers, just as freelancers need agencies. That’s especially true in a post-recession era when agency headcounts have been continuously slashed in an effort to cut costs and the highly-advanced skills and experience of freelancers, particularly in digital development and new technologies, has become more valuable than ever. When the two parties team up, they often create magic—all without the financial obligations of employing full-time staff or being bound to a single employer. It’s a mutually beneficial arrangement in every sense of the term.

Still, it’s a relationship that can pose challenges for both agencies and freelancers.

Join us for a hard-hitting discussion where a panel of top creative industry insiders will address hot-button issues including:

  • Whether work experiences really differ for freelance creative professionals in comparison to their full-time agency counterparts—and why
  • The importance of setting clear financial and performance terms to ensure the success of any freelance engagement
  • The key to developing effective communication between freelancers and agency management