Overview
Innovation is very similar to good service e.g. a great waiter at a restaurant. Well-executed innovation captures your attention. Personified as the waiter, it paces the experience, anticipates needs and, ultimately increases your desire to come back again. Almost invisible yet invaluable to your experience at the same time.
This idea of unnoticeable innovation is the investment that retail brands need to make, because consumers are expecting it more and more. Amplifying the traditional purchase experience with purposeful tech – that’s meant to anticipate and exceed a customer’s every need – benefits ROI, brand awareness and brand loyalty.
Objective
Help the audience understand our innovation model and how to pitch it yourself.
Target Audience
Creatives, creative technologists, marketers, UX designers
Assumed Audience Knowledge
Basic. The audience should be interested in pitching
Five Things Audience Members Will Learn
- Understand what innovation really is
- Differentiate entertainment vs. true user based innovation
- Understand the intersection between technology and tech
- The innovation model
- How to apply the innovation model
