FITC Toronto 2024 // In-person

2024-04-29 00:00:00 2024-05-01 00:00:00 America/Toronto FITC Toronto 2024 // In-person Join us for a celebration of the best the world has to offer in design, digital development, media and innovation in creative technologies. Toronto FITC ET Toronto



Advances in consumer hardware, the democratization of creative software, and Generative AI are enabling a rapidly growing “creator” audience. Competition between users and agencies for engagement has never been fiercer than it is right now, and it will never be as forgiving ever again.

And it’s a good thing for designers everywhere.

This is a conversation for everyone, shared by presenter and self-taught creative Toren Reaves. In 2020, Toren founded the first black-owned and operated creative agency in his hometown, Rochester NY. Today, he works at Adobe as an “Evangelist,” spotlighting and developing aspiring professional creatives from underserved communities.


Toren shares his experiences through homelessness to working for one of the largest creative companies in the world; insights on breaking into the industry; KPI-informed creative strategies; and the potential of generative AI to address economic disparities – all, while designing live on stage.

Five Things Audience Members Will Learn

  • The state of the creative industry in the wake of Generative AI, social media, and digital advertising
  • The Importance of leaning into your passions as a creative professional
  • Insights on Generative AI
  • A framework for measuring creative success
  • Example workflows to help put it all into action

Target Audience

This is a conversation for everyone