FITC Toronto 2014

2014-04-27 00:00:00 2014-04-29 00:00:00 America/Toronto FITC Toronto 2014 FITC is the intersection between Creative Technologists, Designers, Developers and all-around awesome thinkers from various innovative industries across the globe. Toronto FITC Toronto

Presentation


Overview

Data tells us “what” and interactions tell us “why”. The classic approach to analytics is to simply observe the data and report the insights, but as analytics becomes a more engrained part of the creative process it also becomes more important to make sense of things that cannot be measured with numbers. Session recording and other tactile tools represent a brave new world for analytics and are challenging us to transcend data and connect designers and developers to user behaviour as it happens.