FITC Toronto 2014
  • 2014-04-27 00:00:00 2014-04-29 00:00:00 America/Toronto FITC Toronto 2014 Toronto FITC
  • Toronto




Data tells us “what” and interactions tell us “why”. The classic approach to analytics is to simply observe the data and report the insights, but as analytics becomes a more engrained part of the creative process it also becomes more important to make sense of things that cannot be measured with numbers. Session recording and other tactile tools represent a brave new world for analytics and are challenging us to transcend data and connect designers and developers to user behaviour as it happens.