Flash design has been limited by its own success, there should be no ground rules in any aspect of flash design. User interaction, structure, copy and site navigation should not necessarily follow any previous web design theory. Flash is an open medium that should take from all other forms of media (film, graphic design, audio, fine art). Instead it has been categorized, handed its limitations and dumbed down before it could learn to walk.
WEFAIL will explain how studio Flash sites became saturated with unpersonable design, get rich quick salesman copy, excessive use of 3 Dimensional futuristic site design, tiresome impersonal blogs, over ambitious mission statements andWhat we can do to save Flash design from mediocrity.