Overview
Steve looks at how brands can change the way they communicate with and understand their customers through lessons learned through crowdfunding. We live in a time of the lean startup and rapid prototyping – how can we apply similar learning to marketing and brand? We’ll all save time and money if we build products and tell stories that actually connect with the people we think they’re for.
Objective
To shape the audiences view surrounding the future of marketing and brand, through lessons learned in the crowdfunding trenches.
Target Audience
Anyone interested in marketing, new technology across wearables, IOT, the maker movement, or who is an early adopter.
Things audience members will learn
- How crowdfunding has changed and where it’s heading.
- How to find the right audience for a great product.
- Ways to build your following.
- Why not everyone needs to ‘get it’.
