Overview
The ongoing proliferation of screen platforms creates new opportunities and challenges for content developers and producers. Definitions and boundaries blur in the transmedia world, and producers find the old models of content creation and financing are constantly evolving.
Keeping up with the change is a daily task. Savvy producers are targeting new revenue streams to support their content creation and keep their businesses going. But how do you run a business when the production and financing model keeps changing? How do you manage multiple streams of content and business? And what kind of content and what formats makes sense for multiple screens and platforms? Content development, production and financing models may never settle down into a “new normal,” but it could be a pretty exciting ride if you have an idea where you’re going and how to get there.
Objective
Find out what strategies successful producers are pursuing to survive and grow in the evolving broadcast and transmedia world.
Target Audience
Broadcast and transmedia content creators, developers, writers, producers.
Five things audience members will learn
- How the market for screen-based content is evolving.
- How to plan for change.
- New market opportunities for your content ideas.
- Successful habits of successful producers.
- How to develop business strategies for success.
