GrupoW were once told that looking for the Magical Mystery Click makes dreams come true. So that’s what they’ve been doing for the last ten years. From Underworld to Alejandro Jodorowsky, a wide range of characters and anecdotes dresses each and every one of their works making them unique, kind of. From a guy performing stunts to a cool detective being mocked because of the white stains he wears, to a pot-bellied fighter trying to succeed. Maybe some of their projects have little to do with marketing or strategy, but definitely they have to do with the heart and viscera. Roll up, roll up for the mystery click! The magical mystery click is waiting to take you away!
Students and professionals interested in both the technical and aesthetic aspects of the creative team process.
A behind the scenes look at the conception+design+development processes used throughout Grupo W’s projects.