Emotion is the key to people’s minds. Whenever a creation is labelled extraordinary it’s because it overwhelmed people with innovative creativity. For the first time Carlo Blatz presents the fruits of three months’ brainstorming and another several months work at a conference. With the new Powerflasher website the company sets the bar higher – again. Many concrete examples will help the audience to understand the process of creativity, the technical background and workflows. Carlo Blatz will let the cat out of the bag by explaining some of the experimental stuff.