FITC Amsterdam 2018

2018-02-19 00:00:00 2018-02-21 00:00:00 America/Toronto FITC Amsterdam 2018 Now in its 11th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC Amsterdam


As someone who has made a habit of positive distraction, Mill+ creative director Carl Addy has enjoyed a fragmented career spanning advertising, design, digital, illustration, and direction as well as his personal practice as a musician and content developer. In this talk, he will explore the struggles behind focusing on being good at one thing when there are so many great opportunities to learn as we create.  While looking at the exciting principles at play in some of the new work our industries are creating, as well as analyzing some of the driving changes of distraction over the last decade, Carl will be exploring how a distracted social world is affecting linear businesses.

Join Carl to find out more about tracking the effect of distraction on creativity – and how this in turn has led to nonlinear workflow via distracted technology – looking at how the virus of the ‘new and shiny’ has affected everything for the better and the worse.

Using his personal work alongside key Mill examples, Carl will chart a body of work influenced by deliberate lack of focus.


To share wisdom and insights from a varied career spanning 20 years

Target Audience

Students and frustrated professionals

Five Things Audience Members Will Learn

  1. To value their individuality in an industry fraught with pressure to conform
  2. We are in the age of the mutating creative, constantly adapting
  3. How to define a healthier sense of success
  4. How technology is a catalyst for blurring career roles
  5. The future favours the curious