Overview
In the constantly evolving world of advertising and filmmaking, it can be hard to keep up. Often time’s companies fall victim to attempting to be a “jack of all trades, master of none,” and it can come at a cost.
Through the analysis of two different project treatments – one “Epic Failure” and one incredible success—Shannon will discuss the ways in which understanding their key strengths as a company and admitting where they could use a little help, can lead to strong relationships and effective pitches.
Objective
To gain a better understanding of how collaboration and tapping into a broader network of talent, while maintaining a balance of creative control, can help produce superior pitch work.
Four Things Audience Members Will Learn
- The benefits to having a strong understanding of you or your company’s key strengths, and what is creatively important to you (narrative, character, sleek CG, etc.)
- What elements are paramount in creating a successful pitch that has a lot of different elements and moving parts.
- How do you collaborate efficiently with those outside of your company/inner circle? How do you balance the amount of creative control you give up?
- How to approach a brief differently when you think about all of the resources available, not necessarily just what is right in front of you
