Overview
Stefan Sagmeister will look back at the past 40 years of his studio work: What worked and what didn’t, what made sense to do and what he would not touch again with a long stick.
Objective
To explore whether the things Stefan learned about being a designer for the past 40 years are helpful to other people
Five Things Audience Members Will Learn
- Album covers can generate more money than records.
- Design actually works in bringing about change.
- Don’t use real fruit for gala invitations.
- When your intern cuts you with an X-Acto Knife, it hurts a lot.
- It’s better to be alive now than in pretty much any other period of history.
Target Audience
Design students, juniors and senior designers.
Assumed Audience Knowledge
An interest in design is all that’s necessary
