Overview
…some days are rocks. This is a talk about the rocks.
Not every project you get will be the one you end up talking about at a conference. It might be innovative, but not insightful. Creative, but not popular. Well funded, but not inspiring. This talk is about those projects.
Anyone who claims they haven’t had these, might not be telling the truth. It’s going to happen. Join Steve as he talks through the war stories that didn’t take home the Cannes Lions or make Communication Arts. Instead explore the grind; discover ways to draw lessons and benefits from these projects; and learn how to use them to leverage your company or personal brand, instead of locking them away forever.
