FITC Amsterdam 2019

2019-02-18 00:00:00 2019-02-20 00:00:00 America/Toronto FITC Amsterdam 2019 Now in its 12th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC CET Amsterdam


Products may be or become complicated for many reasons, and teams are often asked to make them “simpler and better.” How do we identify when and why something is complicated, and how can we make it simpler? David will talk about methods to make products and experiences simpler, some of the considerations and decisions we may face when tackling complication, and look at some examples of products that made themselves simpler without sacrificing features and functionality.


Introduce and illustrate multiple methods for creating simpler products for better user experiences.

Target Audience

UX designers, UX researchers, product managers, and anyone else who wants to better understand how to recognize unnecessarily complicated products and what might be done to deliver simpler, better products and experiences.

Assumed Audience Knowledge

Basic UX design, research, and product development methods

Five Things Audience Members Will Learn

  1. Causes and sources of complication
  2. Difference between complication and complexity (and chaos)
  3. When complexity may be useful or even important
  4. Signs of complication and unnecessary complexity
  5. Five methods to simplify