Overview
Technology changes quickly. In the past 25 years we’ve moved from accessing the internet over slow dial-up modems using slow desktop computers to having always-connected mobile supercomputers in our pockets to entirely new virtual and augmented reality experiences. However, through all of this rapid change the human brain has continued to operate the same way it has for millennia, and it’s important for us to understand how we perceive, understand, and behave within the world around us – even the digital worlds we inhabit daily.
We can create better products, services, and experiences based on core psychological principles and theories enabling us to identify, define, and frame problems more effectively. Dave will use a model of perception, cognition, motivation, emotion, and behaviour to help us understand a wide range of diverse challenges that go beyond interface design and interaction to include context, communication, culture, humour, and more.
Objective
Provide UXers with a model of thinking about design that can be used to make better design decisions as well as lead to a deeper understanding of design problems.
Target Audience
UX designers, product designers, researchers, and product managers
Five Things Audience Members Will Learn
- A model of interaction design based on perception, cognition, emotion, motivation, and behaviour
- Why a person’s context and goals is essential to understanding and framing their behaviour
- How we define and frame a problem can determine the solutions we create
- Why humour, creativity, and innovation may happen with design thinking methods
- That as designers, our job is often to change behaviour, and we should continually remind ourselves of this responsibility
