Learn how to uncover user motivations through behaviour research utilizing ‘Wizard of Oz prototyping’. Challenge your team to think outside of their box, and synthesize research findings into product strategy. A case study from GoPro will be used as en example.
To share methodology for behaviour research.
UX designers, product managers, and software developers
Assumed Audience Knowledge
Mid level UX design knowledge
Five Things Audience Members Will Learn
- Types of prototyping and types of research
- What is Wizard of Oz prototyping
- The experiment process
- Moderating research with Wizard of Oz prototyping
- Interpreting findings