Overview
Dan and Jason love making commercials. The compressed schedules, small teams and the ability to try out innovative animation styles creates an electrifyingly creative atmosphere. It’s a rush. But it’s short. After 30 seconds the audience moves on.
Series work is kind of the opposite from commercials. With a long long long pipeline, the animation isn’t as innovative and it often feels more like a nine to five job. However, in series you can really develop characters and tell elaborate stories. The audience can stay with you for years.
Dan and Jason will talk about how they approach a pitch for a commercial versus pitching an original animated series… and how they try to find the story in both. Using examples from their fifteen years in pitching, they’ll illustrate what they’ve learned makes a commercial pitch stand out, what makes a series pitch special and ultimately what the two have in common.
Objective
Discuss the difference between how to pitch on a commercial vs pitching a series. They will also explore what both kinds of pitches have in common.
Three Things Audience Members Will Learn
- The importance of visuals in a commercial pitch
- How a point of view of the world is vital in a series pitch
- Techniques for telling a story in thirty seconds
