Overview
User experience is the sum of a series of interaction. It’s about motivations, expectations, behaviours and attitudes, and that’s hard to quantify. In order to know whether something is working, a signal or an indication of progress is needed, and progress cannot be measured without a clear sense of what success looks like. Metrics are the signals that show whether a UX strategy is working or not. But signals can be ambiguous.
This presentation will focus on going beyond basic metrics for evaluating the impact of UX changes, and identifying effective KPIs for measuring the quality of UX.
Objective
To understand the limitations of basic traffic metrics when it comes to measuring UX, and discuss Google’s HEART Framework for a holistic measure of quality UX.
Target Audience
Anyone involved in strategizing and creating user experiences.
Five things audience members will learn
- Challenges with measuring UX
- Limitations of basic traffic metrics
- Characteristics of effective UX KPIs
- Google’s HEART Framework for measuring the quality of UX
- Applying the HEART Framework
