Hira is a Usability Specialist at the Canadian Broadcasting Corporation, where she conducts UX research to inform product decisions from conception to post-launch. She acts as an in-house usability consultant for CBC TV, CBC Music, Kids’ CBC, CBC News and CBC Radio. She also contributes to the production of an internal monthly digest, which highlights emerging trends in the digital industry.

Hira has also been teaching at the University of Waterloo since 2012, where she created the curriculum for a required UX Design course as part of the Global Business and Digital Arts program. Her research interests includes digital memory, online communities, ephemeral messaging and gamification.