Overview
With all new tech comes new ways for brands to connect with consumers. With computers and smartphones we saw banner ads, email and SMS marketing, but what will be the new opportunities when we are wearing our tech. Are pop-up ads, landing pages and push notifications going to cut it? Or will we have to define a new way of working with tech that has small screens or no screens at all. From smart glasses to smart socks this session will look at the possibilities of wearable marketing today and where this is all headed in the very near future.
Objective
To start a dialogue on the new rules of advertising and marketing for wearable tech
Target Audience
Marketers, Advertisers, Brand managers, Product Managers and others interested in learning about opportunities to use wearables for marketing
Five Things The Audience Will Learn
- Why Wearables? What wearable tech can offer to brands and marketers that other tech cannot
- The Connected Consumer: Understanding the relationship between wearables and the Internet of Things
- Wearable Marketing Today: What marketers are doing with wearables today
- Wearable Woes: What won’t work when marketing with wearable tech
- Untapped Potential: What the real opportunities for marketers and advertisers are with this new tech and where this is all headed
