Some of the most successful and prolific designers are those who implement experimentation and exploration into their design process. It is these designers that end up innovating and making the most memorable design work – Sagmeister, Josh Davis, Milton Glaser and David Carson to name a few. More and more studios are encouraging this type of creative culture to keep their designers fresh AND keep them happy.
This talk will explore ways to improve the creative process. It will include the importance, as a working designer, of maintaining a personal practice without limitations and including an experimental component into your creative process.
It also encourages designers to take risks and make something ugly to reach innovation, to fail often and salvage beauty from mistakes.