FITC Amsterdam 2014
DesignDevInspire
  • 2014-02-24 00:00:00 2014-02-25 00:00:00 America/Toronto FITC Amsterdam 2014 Amsterdam FITC
  • Amsterdam

Presentation

Overview

It is surprising how an industry reliant on original ideas, innovation and authenticity often develops dynamics that work precisely against these qualities. In five years of FIELD’s adventurous practice, the studio has had to develop its own approach in order to maintain a healthy, creative balance. At the centre of this is the idea of the critical designer – someone who curiously questions the context of their work, their clients and methods. In this talk, Marcus will show how this philosophy has led them to explore new avenues in generative identity systems, non-linear narrative and emotional data visualization.