Overview
Earning money can have a lower priority for creatives, in part because our work is our passion, often because we lack the business knowledge that our clients take for granted, and perhaps the biggest reason – business can feel impersonal, and our work is deeply personal to us. How do you put a price on the physical manifestations of your heart, emotions, ideas, and soul?
The role of selling can be considered as demeaning when compared to the art of one’s craft, and getting rich can even be frowned upon as selling out. This presentation itself feels taboo in a creative conference like FITC.
But, getting paid well for great work is nothing to be ashamed of. Whether you’re running a dev shop, the partner of what we used to call an ad agency, owner of a design firm, or an independent contractor in any of these industries, you’re going to learn proven strategies to create more profitable relationships with better clients.
Key topics this talk cover include:
- Pricing your work
- Closing high quality deals
- Managing scope creep
- Changing your relationship with existing clients to increase profitability
- The pros and cons of silos in your organization
- Cost-benefit analysis of timesheets
- Increasing inefficiency to increase revenue
Objective
Learn actionable strategies to win more profitable work from better clients, and tactics to reduce organizational dysfunction that kills profit.
Target Audience
Owners of businesses in the creative industries, from solo-preneurs to agency partners.
Things Audience Members Will Learn
- The 5 most common mistakes people make when pitching for work
- The biggest thing Steve Jobs got wrong
- Why Agile is preventing you from getting rich
- How to negotiate with procurement
- How to increase your EBITDA multiple
