Web Unleashed 2016
Web Dev
  • 2016-10-03 00:00:00 2016-10-04 00:00:00 America/Toronto Web Unleashed 2016 Toronto FITC
  • Toronto
  • # webu16


Slides Article


Over the past years, web and mobile designers started to use animation more and more often not just to delight, but also to tell the story and to drive user experience.

UI animation is a combination of the how with the when and why — the proper techniques of applying motion to UI and captivating an audience, combined with the most integral moments in user experience where you can start engaging your users in a two-way dialogue.


Empower designers and front-end developers to create UI animations in a functional, material and delightful way.

Target Audience

UI/UX designers, interaction designers, front-end developers

Assumed Audience Knowledge

Basic understanding of UI/UX

Five Things Audience Members Will Learn

  1. How animation can vastly improve user experience
  2. Why UI animations should be realistic and magical at the same time
  3. What are the core principles of UI animation
  4. What is UX choreography
  5. Who shot first