Overview
“You only get one chance to make a first impression.”
“Identity lies at the very core of culture, and is the key to our understanding of self. Understanding culture is imperative in avoiding identity crisis and rootlessness – and it’s a prerequisite for the effective shaping of identities and communication. Everywhere in our shrinking world we can witness increased homogenization, erosion of indigenous culture, the emergence of serial monotony, and the loss of both individual and collective identity – at the same time the world has literally been “brought to the doorstep” of designers, along with the myriad of opportunities this presents.”
In this presentation, Robert L. Peters will draw from his recently published book “Worldwide Identity”* which showcases over 300 select identities from 40 countries. He’ll share exemplary case studies, provide “big picture” viewpoints regarding identity, and offer best practice principles and guidelines for the effective shaping of corporate images in a globalized era.
* Rockport Publishers, Inc. ISBN: 1-59253-187-3
Designers, brand managers, entrepreneurs, and students.
Who this presentation is for:
Insights into best practices of corporate identity development and branding.
What attendees will walk away with:
Strategic and tactical, not technical.
