Finally, the opportunity executives in every industry that completely missed on the web have been waiting for; “Pocket computers are the future and we’re all gonna get rich. You, over there, we need an app”! The gold rush is upon us and people at every level of your organization are thinking about mobile. In this session, Jeremy Black, Director of Consumer & Media at Xtreme Labs, discusses how organizations in retail, banking, and media, are preparing for a future where “mobile-first thinking” is driving real bottom-line results. Topics include: The top five reasons organizations are “going mobile” User Stories (If an app lives in the app store and no one is around to use it, does it make you mobile). User Engagement + Process Integration = Mobile First Thinking This presentation will be excellent for an intermediate audience. Jeremy Black will be the presenter for this topic.