What’s your mobile strategy? Do you have one? Either way, this is a must-attend session if you’re doing business online. More than 50% of local internet searches are mobile. This year, smart phone ownership passed cell phone ownership in North America – it’s now mission-critical that your site not be just “mobile compatible,” but deliver an engaging mobile experience. NOW is the critical time you can choose to either be proactive in your mobile planning… or go home. In this session, HTML5 web apps experts will present five critical elements for a great mobile user experience, discuss mobile marketing strategies and how to measure their effectiveness, and highlight some innovative mobile solutions and trends from the last year. Come to this session, exploring reasonable, practical, attainable goals you and your business (corporate, small business, non-profit, education or government unit) can take to be proactive in your mobile business strategy. Key Learning Points: – 5 Important Points for delivering a great mobile user experience – A top-level survey of the mobile market and opportunities today – How to drive mobile customer engagement, leads and sales through marketing – Proactive advice to construct your mobile strategy.