Overview
Have you ever lost a pitch? Experienced a design critique gone awry? Or designed something you thought was terrible and thought, ‘‘Why do I even bother?” PJ has too. Nothing can be more discouraging than perceived failure; but what if the notion of failure within a design is completely wrong?
PJ wants to empower young design and animation talent to embrace their biggest failures to fuel creative breakthroughs. He’ll illustrate with real-life examples of how his studio produced some of its best work after a design critique went horribly wrong. How a bad pitch helped make the next few epic. And how getting off the computer made our work more magical. He’ll also share all the seemingly meaningless creative “fails” they’ve built, and exactly where and how they actually improved later breakthroughs creatively, financially, and time management-wise.
Objective
Teach, share and inspire by revealing a side of design and creativity that is often the opposite of what it seems.
Target Audience
Beginner to intermediate creative professionals, i.e. directors, designers/animators, artists, etc.
Six Things Audience Members Will Learn
- Learn a new understanding of the emotional challenges of creativity & design
- How that can sometimes apply to work with a few examples
- How getting off the computer can reveal and overcome creative walls
- Learn how what appears like failure is a strength long term if aware
- Learn how shortcomings are strengths
- Learn successful tools and books that help make the most of perceived failure
