FITC Toronto 2024 // In-person

2024-04-29 00:00:00 2024-05-01 00:00:00 America/Toronto FITC Toronto 2024 // In-person Join us for a celebration of the best the world has to offer in design, digital development, media and innovation in creative technologies. Toronto FITC ET Toronto



Nonsense: an instance of absurd action. Join Managing Partner Jessie McGuire in unpacking a decade of designing nonsense at her NYC-based creative studio, ThoughtMatter.

ThoughtMatter’s approach to design is distinctly inspired by bold perspectives. In a world defined by difference, collaboration and curiosity are fundamental to finding the connections that make us feel alive now – even when it’s uncomfortable, even when it doesn’t make sense.

Dare to take your clients and community where they’ve never been before.


A launchpad to uncover new possibilities as a creative conspirator.

Things Audience Members Will Learn

  • Inviting the spirit of collaboration to touch every part of the creative process
  • Deepening connections between people and brands to impact the world
  • Embracing discomfort
  • Unlearning industry standards to foster belonging
  • Historical ThoughtMatter case studies of designing nonsense

Target Audience

Brand leaders & managers; creatives of all levels and specialities