Overview
It began by taking 3D printers to a bar in Toronto, teaching anyone who walked in how to design. A few years of entrepreneurial experimentation later, MakeLab has grown into a team of fifteen designers, technologists, planners and theatre producers, bringing digital fabrication tools to 200 events and parties around the world each year.
Come see lessons learned in putting future-tools of fabrication like 3D printers, laser cutters, and robot arms in the hands of anyone. Learn how the studio leverages these tools to spark a sense of wonder, and get a peek at the culture of prototyping that helped the studio earn their first clients and build experiential partnerships with Fortune 500 brands.
Objective
To reveal the messy but methodical process of prototyping new ideas with future-tools of making, and to inspire young entrepreneurs with the story of growing a unique business.
Target Audience
Anyone who wants to learn a bit about experiential marketing, future tools of fabrication, and building a creative business.
Five Things Audience Members Will Learn
- What is MakeLab?
- What are future-tools of fabrication?
- How do you build a creative business from scratch, without a roadmap?
- What are the tensions in growing a creative business and how do you solve for them?
- How do you baggage-check a 3D printer to Italy without it being destroyed?
