FITC Toronto 2020

2020-04-19 00:00:00 2020-04-22 00:00:00 America/Toronto FITC Toronto 2020 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC EST Toronto


Using Multi-Sensory Experience Design & Technology to Drive Human Interaction & Connection

Can you imagine a wall of water that interacts with you? A ceiling that simulates the sky and can sync to music or even your own heartbeat? How would these design elements affect your experience of physical space and promote digital detachment? When we hear the word connected environments, we tend to think about how we can control things with the touch of a button. From our car dashboards, dimming lights and playing music with our phones, to ordering groceries from our refrigerator door, the connected environment created through the “IoT” (internet of things) is the new norm. But can good design drive the ultimate experience… by disconnecting us from technology?

In this talk, Cactus , the international innovators behind projects like Beyonce’s UN stage , Samsung 837’s viral Instagram tunnel , the world’s first Interactive Water Curtain, and Mount Sinai’s Lab100, will explore a multi-sensory approach to design and architecture that connects digital principles to physical space and creates an atmosphere that allows humans to move away from their phones and explore their surroundings with renewed purpose and focus.

They will describe how experiences – from products that come alive to spaces that engage and interact with you – allow people to connect with physical space in a new way that is both engaging, hi-tech while ultimately more human, and relational; and challenge attendees to rethink how they can incorporate these tenets to stimulate creativity, honour mindfulness and digital disconnection, and apply these ideas to modern society, public spaces, retail and workplace environments.


This disruptive method and approach to design explores how the evolution of smart design, powered by technology, can promote the most human-friendly experiences and spaces and seeks to answer the question, how we can develop connected environments that facilitate and foster human interaction?

Target Audience

Business owners, tech savvy, architects, designers, disruptors – this talk is open to anyone who wants to change the world

Five Things Audience Members Will Learn

  1. Discover how physical spaces are becoming more like digital experiences, and how digital experiences can become more aware of our physical environment
  2. Explore an EXoT-oriented approach to design, with an inside look at how to connect the senses and natural elements to digitally-focused spaces
  3. Experience different projects and innovations that are pushing the boundaries between digital products and physical spaces without the use of mobile devices
  4. Decipher how retail and physical spaces are not dead, but going through a vast transformation and adopting new practices around experience and digital design
  5. Uncover why top leading brands and startups are focusing less on traditional digital and migrating towards experience driven design that engages mindfulness and human interaction