FITC Amsterdam 2019
DesignDevInspire
  • 2019-02-18 00:00:00 2019-02-19 00:00:00 America/Toronto FITC Amsterdam 2019 Amsterdam FITC
  • CET
  • Amsterdam
  • #FITCAmsterdam

Presentation

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Overview

With so much hype around device-based augmented reality, it has been easy to overlook an existing medium: projection. Originally known as spatial augmented reality or projection mapping, the technique of using video projectors to digitally augment physical objects has been limited to high-budget events and research projects. Now, with advancements in computer vision, projector technology, and embedded computing, we are approaching an era where projection and lighting will merge to enable ubiquitous, light-based interfaces.

What does it mean to use projected light as a medium, and how will we begin to see projected AR integrate itself into our environments? Can projection be a calm technology, freeing us from the distractions and confines of our screens?

This is an in-depth tour from Phil Reyneri, a projection mapping veteran and creative director at Lightform: a new tool that lets any designer easily create projected AR experiences.

Objective

To explore recent advancements in projection and computer vision technology, and learn how projection mapping is growing beyond it’s current tropes into a more common form of AR.

Target Audience

Any designer, experiential marketer, artist, or brand. This isn’t just for creative coders and motion designers.

Five Things Audience Members Will Learn

  1. Recent advancements in projector technology including LED and Laser light engines
  2. Recent advancements in computer vision and content creation tools, including Lightform
  3. How projection is a calm technology
  4. New applications for projection mapping (hint: it’s not just for making buildings crumble)
  5. The future of projected interfaces, and where projection mapping goes from here