FITC Amsterdam 2019

2019-02-18 00:00:00 2019-02-20 00:00:00 America/Toronto FITC Amsterdam 2019 Now in its 12th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool shit in between. Amsterdam FITC CET Amsterdam


People, even those who have rich experience in working with 2D interfaces, wonder a lot about how to approach AR design, as it is a nascent, less defined territory. Through lenses of distilled AR design principles and patterns, this talk dives deep into learnings and process of our explorative journey at Google Daydream.


To inspire and support people from the immersive computing community on spawning and crafting meaningful mobile AR experiences.

Target Audience

AR/VR developers, designers, practitioners, and enthusiasts

Five Things Audience Members Will Learn

  1. Framework of mobile AR design
  2. Process and methodologies of mobile AR design
  3. Useful UX patterns for AR app development
  4. Challenges of AR design
  5. Google’s efforts on pushing the boundary of AR design