FITC Toronto 2024 // In-person

2024-04-29 00:00:00 2024-05-01 00:00:00 America/Toronto FITC Toronto 2024 // In-person Join us for a celebration of the best the world has to offer in design, digital development, media and innovation in creative technologies. Toronto FITC ET Toronto



In this presentation, Matthew Milan will unpack the concept of the bandwidth problem faced by creatives in today’s AI-enabled digital age. He’ll explore the idea that our cognitive capabilities, our “bandwidth” — our capacity to think, create, and execute — is increasingly under pressure from the vast amount of information, distraction and demand that we encounter. This bandwidth limitation impacts our creative work, from the inception of an idea to its realization. Through this talk, Matthew aims to deepen the audience’s understanding of the bandwidth problem, highlighting the challenges it poses to maintaining creativity and productivity. He will discuss the role of AI not as a replacement solution for our creativity but as a context to augment and extend it, encouraging a conversation on how we might navigate our creative processes within these constraints and get the best out of our new tools.


The objective of this presentation is to give creative practitioners an understanding of the user experience considerations for modern AI-based technologies.

Things Audience Members Will Learn

  • Understanding the Bandwidth Problem: Gain insights into how cognitive overload and constant digital distractions impact our creative potential and productivity.
  • Strategies to Enhance Creativity: Learn practical strategies to manage cognitive load, prioritize tasks, and harness AI tools to augment the creative process effectively.
  • Navigating AI in Creative Work: Discover how to leverage AI technologies to complement human creativity, rather than compete with it, by understanding its capabilities and limitations.
  • Optimizing User Experience with AI: Explore how to design AI-powered products that enhance user experience by being intuitive, efficient, and sensitive to the human cognitive bandwidth.
  • Future Trends in Creativity and AI: Get a glimpse into the future of AI in the creative industry, including emerging trends, potential challenges, and opportunities for innovation.

Target Audience

All levels of creative practitioners who are interested in designing for AI or using AI to enhance productivity and creativity in their professional work.